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Martin Zhou

Martin Zhou

Content & Market Research Lead

Sydney, Australia

Content and marketing lead at iDirect. Researches how delivery and logistics teams plan their days, from single-van operations to multi-depot fleets, and writes about routing, dispatch, and the software choices behind them.

Articles by Martin Zhou

October 10, 2026·10 min read

ChatGPT Route Planning vs. iDirect: How Delivery Teams Can Choose

Compare ChatGPT route planning with iDirect route optimization, including dispatch, driver management, live tracking, and proof of delivery.

Michael YanMartin ZhouMartin Zhou, Michael Yan
August 19, 2026·9 min read

Australia's Delivery Minimum Standards and Your Costs

Australia's delivery minimum standards are raising last-mile costs. What the proposed $42-46/hr rates and 7-year record-keeping mean for your business.

Michael YanMartin ZhouMartin Zhou, Michael Yan